I’ve worn many hats in my career – ranging from strategist, community manager, trainer, manager, copywriter to business developer. As a result, I have a unique ability to handle complex challenges and multidisciplinary projects involving social media, digital advertising, content marketing, analytics, and SEO.
Tell us a little about your professional career. 🚗
I had my first contact with digital marketing in 2011, during an internship in Wolverhampton in the United Kingdom. In 2013 I launched the blog Community Manager Portugal and in 2018 I embraced a new project of my own - the Social Ninjas agency. I've worn many hats in my career - strategist, community manager, trainer, manager, copywriter, commercial - and I've collaborated with brands such as Texas Instruments, American Tourister Portugal, SIKA, Cavalinho, Flama, Andreia Professional, ARCH Valadares, Alentejo Wines and Prio Energy.
As a result, I have a unique ability to deal with complex challenges and multidisciplinary projects involving social media, online advertising, content marketing, analytics and SEO.
I am also a teacher at Aveiro Digital School / ISCIA, having already taught at entities such as IPAM, Flag, Restart and Galileu.
How is your day-to-day at Social Ninjas? 👩💻
My day is, in most cases, a sequence of repetitions from the previous day. As much as I plan and strive to try something new daily, it is difficult to maintain total sanity. Team notifications on the slack, emails from customers, tasks to complete on the clickup. And repeat. But those who run for pleasure do not get tired and every day is a challenge that I face, especially with the help of the team.
What do you like most about your work? ❤️
The diversity of projects and clients that I have the opportunity to work with every day.
What is your secret Ninja weapon / superpower? 🥷
My focus on setting priorities.
What can't be missing from your desk? 📌
Tea or water.
What does your usual breakfast consist of? 🥞
It is usually pancakes or toast.
What is your favorite hobby? 🎧 🛫 🎮
Travel, even if it is to the neighboring city.
Tell us a funny / interesting fact about yourself. 🔫
I love to do things from scratch in the kitchen: bread, yogurts, dried fruits butter, broths, and others.
If you had to choose an expression, phrase or word to characterize you, what would it be? 🧐