Liliana Pericão

My background, although extensive, is not traditional. I started my career as a teacher and in teaching I learned to work with people, discover their needs and be prepared to add value to their lives. Today, I apply these strengths in managing clients, projects and brands.


My work

Tell us a little about your professional career. 🚗

I first started my professional career as an english teacher back in 2001. I had my first contact with the Marketing world in 2010, when I started working for an American company. The digital part of the equation started during this amazing experience. Back in 2018 a new exciting journey started with a project of my (co-)own- aka Social Ninjas. During my Digital Marketing journey I have worked with brands such as Texas Instruments, Andreia Professional, ARCH Valadares, American Tourister, Not Guilty, Sagiper or Cavalinho. I consider myself a Brand Manager and most of all a hands‐on person always seeking for new ways to support the clients I work with. I absolutely love design but I’m not a designer.

How is your day-to-day at Social Ninjas? 👩‍💻

I can define it as frantic and often unsuitable for cardiac patients. I often feel that my home is Zoom now and in the next day ... it all starts again.
I don't really like to write about myself, so I propose a (virtual) coffee to answer any additional questions. Agree?

What do you like most about your work? ❤️

The team, the projects I work on and the branding part of the job. 

What is your secret Ninja weapon / superpower? 🥷

The empathy I create with clients and the eye for detail in every project I'm involved in.

Which objects are a must-have on your desk? 📌

Pens, paper diary, lots of post-its and notepads of all kind and shapes (all cute and bling of course).

Let's get


What does your usual breakfast consist of? 🥞

Toast with ham & cappuccino. 

What is your favorite hobby? 🎧 🛫 🎮

Bodybalance, reading, going to the beach and traveling (all the time if I could).

Tell us a funny / interesting fact about yourself. 🔫

I love watching any sport. I'm a super F.C.Porto fan and the National Team! I always sing the national anthem out loud with volume up on the TV. Can't help it and the neighbors never complained!

If you had to choose an expression, phrase or word to characterize you, what would it be? 🧐

Writing about me? Not a fan.

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