STRATEGY
Increase online sales and awareness
Flama is a 100% Portuguese company producing and selling small appliances.
In collaboration with Flama’s team, we have been working for more than 1 year in order to increase their sales online and offline and brand awareness on the Portuguese market.
With Flama buyer personas in mind, we created an editorial line and social media content strategy to provide value to the brand’s followers.
All the content is created to provide value to each follower, including:
- Energy saving tips;
- Zero food waste tips;
- Reduce plastic use;
- Branded products to simply everyday life.
Giveaways
Building an engaged social media community
One of the best ways to increase the email marketing database, sales and a loyal following without alienating our customers with over-the-top sales tactics is using contests and giveaways.
We’ve launched different types of contests for Flama in order to:
- Increase social media following;
- Create brand awareness;
- Drive traffic;
- Jumpstart the engagement.
Email Marketing
Re-engaging past clients and boosting sales
Emails are one of the most popular means of digital communication, and that’s the main reason why using them for marketing activities can be extremely effective.
Email marketing allows Flama to develop brand awareness, build credibility, and establish trustworthy relationships with the customer. Also, it’s being a great way to drive more sales, and boost website traffic.
Influencer Marketing
An ironclad way to seize the attention of our ideal audience
Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience.
Therefore, we developed an influencer marketing strategy to activate content creators who had the right audience so we could make connections with the people most likely to further connect with our brand.
Project by the numbers