What we do
Create an engaging community & increase sales
People follow people. We worked with Andreia Professional’s marketing team since our first day as an agency.
The work carried out over 3 years has given us a deep know-how of the brand, but also of the market in which it operates.
We have the autonomy to answer, decide and suggest objectively so that the Internal Marketing team does not feel the daily effort of managing the brand image in the endless universe of social media and can focus on other areas, thus joining efforts on Andreia Professionals growth.
Creating a unique visual for collection launch
Development of creative concept for collection launch that captures audience interest, influences their emotional response and inspires them to take action. Each concept was created and adapted for all campaign messages, calls to action, communication channels and audiences.
Social Media Management
Delivering a consistent social voice
With over 240k followers across all brand channels, including Facebook, Instagram and Youtube, our team had to create a strong social media strategy to ensure Andreia Professional had the right tools, processes and people in place to manage the brands presence across the web.
From 2018 to 2021 we had to:
- Define the social media strategy and objectives, draft a social media style guide;
- Create highly visual content;
- Engage with the community and influencers on a daily basis;
- Create and manage social media ads;
- Define and monitor all metrics and KPIs.
Building an engaged social media community
Contests are one of the best ways for a business to interact with their fans, build a strong community, and generate leads and generate more sales.
There’s not much to compare with the excitement of customers when they win something.
During the last three years, we’ve launched different types of contests for Andreia Professional in order to:
- Grow their following;
- Generate brand awareness;
- Increase their email list;
- Jumpstart the engagement.
Leveraging the power of UGC to increase sales
We wanted to inspire people to share Andreia Professional’s news and join conversations about the brand regularly. Therefore, user-generated content (UGC) has become an important part of our content marketing strategy for the brand.
User-generated content acted as social proof to promote the brand’s message, helping us expand their social followers, strengthen relationships with clients, instill trust in the target audience and boost sales.
A fun way to engage with the community and to reach new clients
People use AR filters because they are fun – it’s as simple as that. And with over 400 million people using Instagram Stories every day, we decided to start to cash in on the virality of face filters by creating our own custom AR filter for Andreia Professional.
Instagram Stories AR filters offer Andreia Professional a fun and interactive away of reaching new users and building brand awareness.
First 3 Months Insights
From Portugal to Peru. From 13 years old to 65+. From female (99%) to men (1%).
4691 Opens 0%
An ironclad way to seize the attention of our ideal audience
Influencer marketing is about gaining exposure, but it isn’t always about working with people who have the largest audience.
Therefore, we developed an influencers marketing strategy to activate content creators who had the right audience so we could make connections with the people most likely to further connect with our brand.
Project by the numbers
We have a fantastic workflow!