Strategy
Promote a new online brand repositioning.
As the largest Portuguese chocolate factory, Fábrica de Chocolates Casa Grande (Casa Grande Chocolate Factory) strives to provide the best experience we can have when tasting chocolate.
Casa Grande went through a brand repositioning process, and we are responsible for its current online promotion strategy.
The act of personifying Casa Grande gives us a unique opportunity to connect with the audience on a personal and even emotional level.
As the brand has strong social and environmental values, our mission is to develop socially responsible content to raise visitors’ loyalty.
When we publish a piece of content, we achieve much more than just clicks and traffic. We really create a connection with the brand followers and help to get its message across.
